Summary
We are looking for an experienced Product Marketing Manager to drive growth across our portfolio of industrial engineering and manufacturing software solutions.
In this role, you will translate complex technical capabilities into compelling customer-focused messaging, shape product positioning and develop marketing initiatives that support business growth. Working closely with Product Management, Sales and regional marketing teams, you will connect product strategy with effective campaigns, sales enablement and go-to-market activities.
This is a highly collaborative, hands-on role that combines strategic thinking, creativity and structured project management. You will take ownership of cross-functional initiatives, turn ideas into measurable results and leverage AI tools to improve efficiency and deliver high-quality marketing content.
Job Responsibilities
- Develop product positioning, value propositions, messaging frameworks and competitive differentiation.
- Create and maintain compelling marketing and sales enablement materials, including presentations, solution briefs, battle cards and digital content.
- Support product launches, portfolio updates and go-to-market initiatives.
- Plan and coordinate integrated marketing campaigns, working with regional and digital marketing teams to ensure effective execution.
- Monitor campaign performance and use data-driven insights to optimise marketing activities.
- Lead cross-functional marketing projects, managing timelines, priorities, deliverables and stakeholder alignment.
- Gather customer and market insights to strengthen product messaging and marketing strategies.
- Identify opportunities to improve marketing processes and workflows through AI and digital tools.
Qualifications
- 5+ years of experience in product marketing, ideally within B2B software, industrial manufacturing or engineering technology.
- Proven experience in product positioning, content development, sales enablement and marketing campaigns.
- Strong project management skills, with experience coordinating complex initiatives across multiple teams.
- Excellent communication, writing and stakeholder management skills, with the ability to simplify technical concepts for different audiences.
- Confident using generative AI tools such as ChatGPT, Copilot or equivalent platforms for content creation, research and workflow optimisation.
- Proficiency with project management and collaboration tools; experience with Miro, Mural or similar platforms is an advantage.
- A proactive, organised and results-oriented mindset, with the ability to work independently in an international environment.
What we offer:
- A remote position based in the UK, France or Germany.
- The opportunity to work with innovative industrial engineering and manufacturing software solutions.
- Collaboration with international, cross-functional teams.
- A highly visible role with opportunities to influence marketing initiatives and business growth.
- A supportive environment that encourages professional development, innovation and continuous learning.
Interested in shaping how innovative manufacturing technologies reach customers worldwide? We look forward to receiving your application!
| Unterentfelden, AG, CHE, 5035