Summary
Hexagon’s Manufacturing Intelligence business area is seeking a Product Marketing Manager – Stationary / Devices for our North Kingstown, RI or Novi, MI locations. This is an hybrid position.
At Hexagon, we strive to help industrial manufacturers develop the disruptive technologies of today and the life-changing products of tomorrow. Our strength comes from our global footprint and enormous portfolio of advanced industrial sensors, measurement technologies, factory automation, simulation, and analytics tools.
Why Join Us?
- Be part of a global leader in industrial intelligence.
- Collaborate with a forward-thinking team dedicated to innovation and excellence in customer service.
- Learn from a long-tenured existing team with deep product and customer experiences.
About the Role:
The Product Marketing Manager – Stationary / Devices owns the positioning, messaging, and market activation of Hexagon’s devices-led portfolio, focussing mainly on coordinate measuring machine systems (CMMs). The PMM owns products in marketing through the complete lifecycle, from launches / GTM, over updates, to phase-out. This role translates highly technical hardware capabilities into clear, market-driven value propositions that enable demand generation, sales execution, and pipeline growth.
This is a commercial product marketing role. Success is measured by adoption, pipeline impact, and sales effectiveness — not by asset production alone. The PMM partners closely with Product Management, Demand Generation (Regional and divisional), and Sales to ensure device launches and ongoing campaigns drive measurable business outcomes.
What You'll Do
- Own product positioning and value propositions for Stationary / Devices / CMMs by persona, industry, and use case.
- Lead modern product launches (major and minor), including launch narratives, messaging frameworks, and integrated activation plans.
- Translate technical specifications (accuracy, tolerances, performance, reliability) into customer and business value.
- Partner with Demand Generation to support bottom-of-funnel campaigns and ABX motions that accelerate pipeline.
- Work closely with sales and business enablement teams to equip sales with clear talk tracks, competitive positioning, demo narratives, and proof points that support deal progression
- Work closely with Product Management to align roadmap, features, and market needs into coherent go-to-market stories.
- Support regional marketing teams with guidance for localization and in-market execution (without rebuilding everything locally).
- Contribute to competitive intelligence, win/loss insights, and continuous refinement of messaging based on market feedback.
- Lead the adoption and use of AI tools, including Jasper.ai, to drive market intelligence, competitive insights, customer signal analysis, messaging optimization, content creation, and prioritization of product launches and campaign focus areas.
- Act as a hands-on content creator across written and video formats, producing self-built launch assets, sales enablement, campaign inputs, and thought leadership. Product Marketing is expected to be campaign-embedded and visible, with PMMs acting as credible product voices that drive engagement and influence buying decisions.
Qualifications
- 5–7 years of Product Marketing experience in B2B technology.
- Direct experience with metrology, hardware, CMMs, or precision industrial equipment.
- Strong understanding of technical buyer personas (engineers, quality leaders, manufacturing decision-makers).
- Proven ability to develop market- and value-driven positioning, not feature-led messaging.
- Experience supporting campaigns that drive measurable pipeline impact.
- Track record of delivering modern, interactive device launches (digital, events, demos).
- Comfortable operating in a matrixed organization across Product, Sales, and Marketing.
- Clear, structured communicator with strong business judgment and execution bias.
Work Environment
Employee will encounter work environment characteristics described below while performing the essential job functions and, if requested, reasonable accommodations may be made to enable employee with disabilities to perform the essential job functions, absent undue hardship.
- Works in an office setting, with regular visits to the factory floor
- Office is clean, orderly, properly lighted, and ventilated
- Office noise levels are considered low to moderate
- Factory noise levels are considered moderate
- If required, PPE will be provided
- May require travel up to 10%
What We Offer
- Competitive salary with opportunities for performance-based bonuses.
- Comprehensive healthcare benefits (medical, dental, vision), including Health Savings Accounts (HSA) with employer contributions.
- Paid time off (PTO), including holidays and parental leave.
- 401k with generous employer match and tuition reimbursement to support your professional development.
- Opportunities to grow and move within a global company known for its commitment to employee growth and innovation.
Explore Life at Hexagon
At Hexagon, we’re empowering an autonomous, sustainable future through innovation in manufacturing intelligence, simulation, and automation. Get to know our teams, our culture, and our technology through our social media channels:
Instagram: @hexagon_mi | @hexagon_ab
LinkedIn: Hexagon Manufacturing Intelligence
YouTube: Hexagon MI | Hexagon AB
Twitter/X: @HexagonMI | @HexagonAB
Facebook: Hexagon Manufacturing Intelligence
Learn more at hexagon.com and get inspired by how we shape smart change across industries.
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| Novi, USA, 48377